Start a successful business in Germany with the right location
Choosing the right location can make or break your start-up. A thorough location analysis helps identify markets, better understand target groups and secure competitive advantages.
With our location analysis tool Business Location Explorer © you can analyze all politically independent cities and municipalities in Germany.
- Data base: All > 10,700 cities and municipalities in Germany
- Easily narrow down geographical search area
- Use location factors such as proximity to the motorway, purchasing power, population, and much more.
Important factors in the location analysis for start-ups
- Target group analysis: Where is your potential customer? The analysis of population structure, purchasing power and consumer behavior is essential.
- Competition and market analysis: How many competitors are there in your desired region? Are they a threat or an opportunity for cooperation?
- Infrastructure and accessibility: How easy is your location to reach for customers, suppliers and employees? A good infrastructure can be crucial.
- Costs and funding options: Rental prices, taxes and government funding can significantly influence your decision.
Location analysis for digital start-ups – a special form
Digital start-ups differ from traditional, location-based companies because their business models often function independently of a physical location. Nevertheless, the choice of location plays a crucial role.
Availability of talents and skilled workers
A digital start-up relies on qualified employees in the areas of IT, marketing and product development. It is therefore worthwhile to analyze locations with a high density of skilled workers. University cities or technology centers such as Berlin or Munich often offer a large pool of talent.
Networks, investors and funding programs
Start-ups benefit greatly from startup ecosystems. Cities with active start-up communities often have investors, accelerators and government funding programs that make it easier to set up a company. Coworking spaces, startup centers and regular networking events can provide valuable contacts and financing opportunities.
Infrastructure and accessibility
Infrastructure also plays a role for a digital company. A fast and reliable internet connection is essential, especially if remote work is a central part of the company. Connections to airports and train stations can also be important if regular business trips are required.
Quality of life and costs
The cost of living and the general environment of a location influence how attractive it is for employees. Some digital start-ups specifically focus on cheaper cities or countries with a high quality of life in order to retain skilled workers in the long term and reduce costs.
How to conduct a professional location analysis
- Collect data – Use market research reports, geodata and official statistics.
- Evaluate the competition – Analyze your local competitors.
- Calculate costs – Compare rental prices, wage levels and tax advantages.
Conclusion – The right location as a success factor for your start-up
A well-thought-out location analysis helps you minimize risks and put your start-up on a solid foundation.Unser Our Business Location Explorer © combines these different methods - test it now.